Microeconomics For Managerial Decision Making

In teaching intermediate microeconomic theory for undergraduate business majors and for M.B.A candidates, we have been made painfully aware of the fact that the traditional treatment goes unappreciated. Since the standard intermediate theory text-book was written primarily for economics majors, one should not be surprised to discover that such textbooks prove to be unpopular among business students. The most common complaints among students focus on the arcane or esoteric nature of pure theory. Moreover, students often fail to see how economic reasoning can usefully be applied to their major interest. Many a student has asked, "Why do i have to take microeconomic theory? I am a accounting [substitute "marketing", "management", "finance", "real estate"] major"