Marketing Management : 14th Edition
Pengarang
Kotler, Philip T - Keller, Kevin Lane
Penerbit
Pearson Prentice Hall
Tahun
2012
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
| Judul | Marketing Management : 14th Edition |
| Penulis | Kotler, Philip T - Keller, Kevin Lane |
| Penerbit | Pearson Prentice Hall |
| Tahun Terbit | 2012 |
| Lokasi Penerbitan | United Kingdom |
| ISBN | 9780273753360 |
| Kode Pustaka | PUSAT-4434 |
| Kode Panggil | 658.8 KOT m |
| Kode Klasifikasi | NONE |
| Bahasa | English |
| Lokasi Simpan | Perpustakaan PUPR |
| Kolasi | 131 hlm |
| Judul Seri | — |
| Edisi | — |
| Sumber | — |
| Subyek | — |
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